PPC / Google Ads
Google Ads that buy booked jobs, not clicks.
Most local accounts waste a third of their budget before lunch. We build campaigns that speak only to homeowners in your service area who are ready to call today.
How the campaigns are run
Built around high-intent searches
Tight ad groups for repair, replacement, installation and emergency work. No budget spent on people writing school papers about your trade.
Targeted by drive time
Your radius is set by how far your trucks actually go, not a lazy 25-mile circle that pays for leads you'd turn down.
Relentless negative keywords
Search terms get reviewed weekly at the start. Jobs, salary, DIY, parts, wrong towns — blocked before they eat the month.
Call tracking on every lead
You see which keyword produced which call, how long it lasted, and what it cost. Guesswork ends.
Reporting you'll actually read
Leads, cost per lead, and what we're changing next month. One page, plain English, no vanity metrics.
Landing pages that match
Each campaign gets a page written for that exact search — usually the single biggest jump in conversion rate.
The first 90 days
Week 1
Audit and build
Account structure, keyword research by town and service, conversion tracking installed and verified.
Week 2
Launch
Campaigns go live with conservative bids while real search-term data comes in.
Weeks 3-6
Cut the waste
Daily search-term review, negatives added, bids and budgets shifted toward the services that book.
Ongoing
Scale what works
Smart bidding on real conversion data, seasonal campaigns, and new landing pages for your best services.
Want to see where your ad budget is leaking?
Send us access and we'll show you the wasted spend in your account before you commit to anything.